Channel types we plan for — not clientsNational media, Regional press, Trade press, Wire format, Podcasts, LinkedIn, Internal channels, Investor relations, Municipal hearings, Local radio, Newsletters, Crisis readiness
LEANCommunications AS
NB

Newsroom

Press release distribution centre.

Press releases and media kits live here. The agency has not published its own releases yet; the examples show the format and are clearly labelled.

Condenser microphone with pop filter in a dim studio – illustrative photoIllustrative
Illustrative photo (Unsplash License). Not the agency's premises, equipment or work. Unsplash

Before the microphone goes live

A press release is a script for the questions that come after it.

Published items: 0

When the agency publishes, items appear here with date and press contact.

Press release · YYYY-MM-DDIllustrative demo

Example: Company X opens a new service office in Bergen

Format for a local opening story: who, what, when and a quote from the responsible manager. Not a real story.

Press release · YYYY-MM-DDIllustrative demo

Example: Update on service outage and next steps

Crisis update template with fixed structure: status, impact, actions, next update.

Background note · YYYY-MM-DDIllustrative demo

Example: Background note for journalists on a regulatory matter

Shows how we structure background, figures and sources for the press.

Need to distribute a press release?

Draft it in the release builder and send us an enquiry. We assess story, timing and recipients before anything goes out.

Release builderEnquiry